Don't skip this on your website

Writing good marketing copy is hard.

So hard in fact, that I spent a whole 2 hours last night to write just 3 sentences.

For anyone with a business website its worth taking your time here though.

Good marketing copy can make a huge difference in translating impressions into customers and helping your brand stand out in crowded marketplaces.

The way I approach it is as follows:

1. Identify the transformation: Understand what change your customer hopes to achieve through your product or service.

2. Explain how you help them get there: Your copy should clearly outline how your product or service helps them achieve that transformation

Seems simple, but actually very hard to get right.

Hope you all had a good week anyway, I’ve dropped a couple of personal tool recommendations below 👇️ 

My favourite CSS framework for Webflow

I’ve been building all my Webflow projects recently on top of the MAST framework from the guys at No Code Supply Co. I love how lightweight it is and has just the right amount of styles without feeling bloated.

Privacy-first Google Analytics alternative

Simple Analytics is a lightweight Google Analytics alternative that doesn’t store cookies about the user’s session. It’s simple to use and has a great dashboard - I use it for my own personal site and recommend it for all my client builds.

Catch you next week

Sam